WiFi has evolved dramatically. Traditionally, WiFi was a luxury that allowed us to browse webpages and check email. Today, WiFi is connecting family and friends through Facebook, Twitter and many other social media streams, while allowing business meetings to take place anywhere, any time with any one thanks to Skype and FaceTime. But that’s not all, it’s also changing the way businesses communicate with customers in real time.
New WiFi technology allows businesses to communicate in real time with customers and send specific messages at specific pre-determined times. This “location-based analytics” not only allows businesses to send customers reminders, coupons and announcements, it also provides data for trend analysis. Businesses use this data to organise events and promotions on a time based schedule to optimise shopper’s habits and location. Modern retailers are rushing to offer up these services, as they align target customer demographical wants and needs with business strategies.
The new WiFi capabilities allow business to advertise, increase revenue and stay ahead of competitors. Brands can target their ads by location, device (including smartphones and tablets) and day of the week/time of day – ensuring customers are getting relevant offers that they want – keeping them coming back for more.
What was once a luxury for people to use is now changing how we sell and, more importantly, how we buy.